Nike SB App

The Nike SB App helps skateboarders progress in their sport, connect with ambassadors, peers, and pro riders, and earn respect for one another with features like video posting and challenges. I helped provide strategy from conception through launch. The app won, at the 2014 Cannes Lions, a Bronze Mobile Lion & a Bronze Cyber Lion 


During my time at Olapic I owned various product features and functions related to the core Olapic e-commerce platform and it's visual marketing solutions. Two of Olapic's flagship clients were West Elm and Target, examples of how both brands used Olapic's core solutions were shown in this fantastic talk done by Instagram at the 2015 F8 conference.

Nike Personalization Engine

Nike tasked R/GA with helping them create a personalization engine that would better connect consumers to products and information in order to provide a unique experience for each and every user. Below is some of the work we did around interpreting, prioritizing and connecting data while giving the end user some freedom of choice to really bring the personalization engine to life. I worked on strategy, implementation and overall program direction.

Samsung Galaxy 11

Samsung tasked R/GA with creating a global social campaign around the World Cup that would help generate awareness and provide lift for the new line of Galaxy products. Our roll-out touched on every social facet and was truly a global experience. I worked on conceptualization and social strategy.